The CEO of the ARgrip company announced at the board meeting that the company needed revitalising including being given a new brand. He produced his own sketches of the new brand that he'd drawn on his way to the offices in his chauffeur-driven limousine that morning. The marketing board members winced at the sight and realised they'd have a tough job producing a descent new brand that bared any resemblance to the CEO's sketches.
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